We thought it might be useful to document the process of starting an online business from scratch.
Jim Coudal and Steve Delahoyde will periodically post here about issues involving our
product and business plan. Hopefully things will go well but even if the whole thing goes down in flames,
it’ll probably be interesting to watch.
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Everybody complains about standard CD packaging but perhaps nobody has put it quite as nicely as Steve Martin in this piece from The New Yorker called Designer of Audio CD Package Enters Hell. Aside from actually getting them to open, the flimsy materials break more often than not, they develop that dusty look over time and then there's that diagonal stress fracture that appears across the front panel.
The Jewelboxing stuff does none of that. And assuming you don't add that strip of evil plastic and super-tight shrink-wrap, your chances of entering hell will be no greater after you order than before.
Atoning for the sin of not posting every day we're saying prayers for Venice, Pittsburgh, LA, NYC, Brooklyn, Emeryville, Jersey City, Burwood, Irvine, Streamwood, Madison and Auckland.